No matter what kind of storefront you run or are intending to run, it’s important to consider the very many ways in which you can stand out from the competition. We can see, for instance, how innovations in terms of fast food can help you see the value of a new, good idea. While it’s a common staple now, seeing firms like Subway and other, more refined fast food places construct your meal in front of you given your choices offered a real sense of novelty when they came onto the scene, and for that reason, a strong brand was launched and persists to this day.
For this reason, the value of thinking past your prior barriers and seeing how your own business plan might be conducive towards the best ideas is key. Ultimately, we want to increase the spend per head as people come into our store, and make sure they encounter the best customer experience. The latter almost always translates to the former.
In this guide, we’ll discuss a few means of aiding this success:
Design An Appropriate Layout
It’s important to design an appropriate layout for your shop floor. Without that, it’s easy for customers to simply feel confused, to ask for help from your staff (which takes up time), and to avoid coming back. An appropriate layout involves grouping like-items together, making your supplementary purchases more available, and offering convenience to those who wish to come in and grab your simpler products such as refills or other basic amenities. Think of navigable space, aesthetic displays, and of course, fire safety essentials.
Empower Your Sales Reps
Empowering our sales representatives can make a massive difference in how much we upsell. For instance, point of sale software is sure to provide a worthwhile result, because it allows your ambassadors to complete the sales funnel as they talk to your potential customer. This way, they don’t have to bring that person all over the shop floor, or make them wait for you to finish at the checkout, or wait to make good on a great, motivating purchase. You can naturally allow them to show their charm and insight, allowing them to work independently but also in support of your larger aims.
Make The Process Easy
Making the process as easy as you can is almost always a good idea. Great signposting can help your customers understand where to go and what to do. Signage that might showcase how to order from the main booth, or what services are available today can also be a clear method of preventing confusion. Even something as simple as clearly marking which queue to wait in for a given service can help increase foot traffic and avoid your staff having to constantly answer questions going forward. In some cases, instructions like this can be a boon, especially for new integrations that may cause confusion, such as self-checkout machines.
With this advice, you’re certain to increase sales on your shop floor going forward.