9 Ways To Tell If A Jeweller Is Reliable


The chances are you haven’t spent a great deal of time buying jewellery before, and if you have, you’ve probably not yet made as big a purchase as an engagement ring. After looking at all the different stones, cuts, shapes, colours, and styles, you need to make sure you are working with a reliable and reputable jeweller. But, how can you tell? Here’s a guide to help you out.

  1. They have a good reputation.

First things first, head online to check out local reviews on jewellery in your area. Pay special attention to the date of the reviews and any particular names mentioned. If you are looking for bespoke jewellery in London, it’s better to stick with a well-established and well-known jeweller.

  1. They are ethical.

Make sure that any jeweller you want to buy from is part of a recognized ethical jewellery organization.

  1. They carry noteworthy names and trusted brands.

Seeing a name that you know you can trust does add to the jeweller’s credibility.

  1. Straight-shooting jewellers

Before you even visit a jeweller, you should do your homework on different kinds of jewellery and engagement rings, and what to look for in terms of quality, price points, and cuts. By doing a little research beforehand, you will be better positioned to tell whether or not a jeweller is reliable and honest.

  1. They treat every customer respectably.

When you meet a jeweller for the first time, start by looking at the lower-priced items to get a feel for their products. If the consultants at a store treat you with respect and aren’t pushy about the higher priced items, you will know you are at a good store. Ideally, every customer should be treated equally, no matter what their budget may be.

  1. A fair return policy

When shopping for a ring, and especially so online, make sure that the jeweller offers a fair return policy, usually with 30 – 60 days.

  1. They have all the right tools.

To see the different imperfections in a diamond, every single jeweller should have a 10x loupe through which they allow you to see the gem up close before making a purchase.

  1. The offer further coverage or a warranty.

Stick to a jeweller who offers a fair warranty or any other kind of protection on the jewellery you buy from them. For instance, some jewellers may replace a diamond at any point in its lifetime at no additional charge provided you have been taking the diamond to them for regular cleans and inspections and if the diamond is broken, chipped, or even lost from the original setting.

  1. They don’t force you to make a fast decision.

A pushy consultant can put a damper on a buying experience. You should never feel rushed into buying the first piece of jewellery you look at.

Take your time, browse for as long as you want to before taking out your money or making a final decision.


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