Why did The Ordinary, CeraVe and The Inkey list became so popular?

skincare brands

Skincare is the most important part of any beauty routine and yet, it’s an area that’s riddled in confusion. When it comes to developing an effective skincare routine, it’s important to firstly figure out what is your skin. Once you’ve done this, you can create a regime filled with the steps and products you need to take. Brands such as The Ordinary Singapore, CeraVe Singapore and The Inkey Singapore List makes it simple for people to start their first ever skincare routine as their products are effective for all skin types. This flexibility propelled them to be one of the most popular skincare brands in 2021.


What makes CeraVe so good? CeraVe is a brand developed by dermatologists with its products packed with its main star ingredient ceramides. Our skin produces Ceramides naturally, so CeraVe products boosts the production of Ceramides naturally to protect the skin barrier resulting in healthier skin. We recommend using CeraVe Sa Smoothing Cleanser from the CeraVe product line

The Ordinary

We always associate effective skincare products with expensive price tags. That is until when The Ordinary came along. The Ordinary was developed to deliver products focusing on a single active ingredient while giving it at an affordable price point. Since The Ordinary launch, it has sold out countless serums and build a cult community around its brand. We recommend using The Ordinary Aha Bha 30% Peeling solution form The Ordinary product line.

The Inkey List

The Inkey List is similar to The Ordinary where we could draw comparisons where The Inkey List also stems from a belief in no-frills formulas, ingredient-focused packaging such as retinol, vitamin C and hyaluronic acid at affordable prices. We recommend using The Inkey List Retinol from the Inkey List product line.


In conclusion, the skincare industry is slowly changing to a more affordable industry to target a variety of users with our slow rise in expenditure income. Let’s hope that more skincare brands will trend in the upcoming year! You can visit Ksfbeauty for more information about skincare!

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