Despite common misconceptions, which probably stem from many stereotypes connected to Russia, Moscow isn’t one of the world’s fashion capitals for no reason. No sir. Both men and women of Moscow are extremely stylish, and those who have had the chance to visit and explore Russia as much as possible will tell you that Moscow differs from other cities in many aspects, style included. What does that mean to you as a traveler to this majestic, historic, yet trendy and fashionable capital of the enormous country? It means you will have to bring your A-game in terms of clothes, accessories, footwear, makeup – the works, because you don’t want to be upstaged by Moscow girls and made feel like the odd girl out. This is where we step in – think of us as your Moscow style gurus because we’re about to give you the skinny on what to wear and even how to carry yourself, and by the end, you might not just blend in, but you might actually give the women of Moscow something to think about.
Prepare to layer
If you’re planning on visiting Moscow anytime soon, make sure to pack a bit of everything, and when you do, keep one word in mind – layers. July is a time when temperatures vary anywhere from 14 to 29 degrees Celsius, so mastering the art of stylish layering is key.
In case you haven’t heard of the ‘Squatting Slavs in tracksuits phenomenon, let us get you up to speed. Namely, the Slavic nations have been rocking tracksuits and numerous variations of what we now know as athleisure for decades now, and after keeping a close watch on not only the Russian style influencers, but also on the latest collections presented during their fashion week, it’s safe to say that athleisure is still going strong in the country’s capital. Therefore, don’t be afraid of packing your most fierce hoodie and track pants as this is THE look to rock during daytime. As said, since temperatures tend to vary, take a cue from one of Moscow’s biggest fashion influencers – Sasha Panika and top the look off with a pair of dad sneakers and a puffer jacket. P.S – note the squatting pose. Prime colors are also incredibly popular, so on the warmer days, go for the lighter tracksuit version.
When temperatures become kinder
Simple tees with slogans have been one of the biggest global trends this year, and Moscow is no exception. Therefore, make sure you get something a tee or two with slogans in Russian, and if you can’t, western slogans will do as well. Another street style moment that’s been prominent is the plethora of classic trench coats, and there is a fine reason for that. Even with the warmer temperatures, it can still get windy out there so make sure you pack a stylish one, and if the temps allow, rock your tee and your trench with a pair of comfy and trendy ladies Birkenstock that go amazing with skirts, track pants and even casual dresses. As far as other outerwear goes – aside from the puffer and the trench, make sure your suitcase isn’t short of a motto leather jacket – millennial pink for instance will give you that extra pizzazz, and it has also become one of Moscow’s go-to hues, so it’s a double win.
Dress it up
If you’ve ever watched the ‘Meet the Russians’ show, which is equal parts funny and true, you will know that these women have a very different notion of ‘dressed up’ than the rest of the world. Not to say that some of the stereotypes presented on that show are true to the letter, but the fact that when they go out, they go all out is true. One of the most beloved designer shoes are Louboutins, so as Carrie Bradshaw would say – put me up in the big gal shoes, especially if you intend to hit the clubs, which you should because Moscow has a nightlife scene like no other and you better be prepared to rub shoulders with the glitterati. A sequin mini slip dress with killer heels will definitely help you achieve that, but then again so will a tuxedo dress topped off with a statement clutch. This can be your romantic dinner date outfit, but make sure you count the number of nights you’ll be spending out and pack as much glam as you can cram in your suitcase.
Show it off
Luxury is your typical Moscow girl’s middle name, so if you’re not wearing something with a designer logo on it – you’re not all that hot. Designer bags are the most popular, especially the renowned names such as Vuitton and Gucci, so if you own anything with a splash of logo on it, pack it – they will appreciate it.
The denim on denim is definitely a thing, and we can bet that you have a pair of high-rise jeans and a matching slightly oversized denim jacket in your closet, so pack them as well. Pair them with a belt bag or a fanny pack, dad sneakers or even sandals if the weather allows it, and make sure you add a pair of conspicuous hoops in a golden shade and narrow specs for a killer on point look.
For some reason, the street style section has been swarmed by the presence of berets – which are usually a French girl’s signature piece, but the Russians seem to have overtaken it. They also have a thing for red, embroidered as well as white ankle boots – just like the fashionistas all over the globe, so don’t forget to pack a pair of those, too.
Finally, don’t bother with plenty of makeup – pack only the bare minimum as the no-makeup makeup look is totally in style here. If you do go clubbing, eyeliner wing and a red lip will suffice, so don’t sweat the rest.