There are many elements that go into forming an effective marketing strategy that is relevant to the modern consumer, in line with the laws of organic and paid search, and has the reach necessary to capture the attention of a global audience, as well as the media. Needless to say, this is a cumbersome goal to achieve, and it requires you to measure the performance of your merchandising, and optimize all marketing tactics to appeal to your target demographic. Of course, one of the most essential tactics is infographic creation.
An infographic bridges the gap between written and visual content, making it one of the most engaging ways to communicate with your audience, and promote your entire fashion brand in the online world. With that in mind, let’s take a look at the role infographics play in the growth of your business, and how you can use them to your advantage.
Capture the attention of your audience
Fashion is not just about the aesthetic appeal of the piece, but that doesn’t mean that the visual appeal is not the most important element of a winning ensemble. In the same vein, marketing is not just about the visual content, but that doesn’t mean that visual marketing elements aren’t becoming the most powerful tools in any digital marketing strategy. This is why infographics are so important nowadays, because they have the power to capture the attention of your audience, and tell an interesting story in a fun and engaging way.
However, infographics aren’t just meant to sit on your website, they are meant to be shared by your brand ambassadors as well. When you think what brand ambassadors do, their goal is to portray your brand in the best possible light, and by sharing your infographics with their followers, they can easily convey all of your messages without making any mistakes while at the same time improving your click-through rate.
Generate more views on different platforms
There is no denying that visual content is becoming the most prominent form of content in the oversaturated online world, which means that you need to focus on infographics in particular if you want your fashion startup to gain brand exposure, visibility, and awareness. Interestingly, a report published by MDG Advertising concluded that visual content can generate as much as 94% more views than traditional written content, which means that you have a shot at going viral by investing in infographics, videos, and images.
In the same report, we can see that just a single photograph published within an article can increase views by 14%, while combining photos and videos can improve viewership by as much as 48%. This is a clear indicator that visual content is more popular than ever before, and that combining text with engaging visual elements is the right way forward.
Improve your brand awareness
Visual content is highly shareable and engaging, but infographics go a step further by combining the popularity of visual content with search engine optimization (more on that in a bit) in order to improve brand visibility and awareness on all relevant online channels.
This is why entrepreneurs are increasingly working with experienced designers like Infostarters for infographics creation that emphasizes search engine optimization, branding, and unique storytelling and visuals. Combined, all of these elements serve to make your fashion brand more visible in the search results, but also engaging and relevant enough to be shared by your audience on social media and across the online realm.
Boost your search marketing results
Speaking of the search results, as a startup, you need to do your best to appear at the top of the SERPs, but also to position your brand in front of the right audience with paid advertising, while at the same time delivering valuable content. Needless to say, infographics will deliver on all of these fronts, provided that they are well-optimized, and that they boast a compelling visual design.
What’s more, you can use them as the basis your advertising campaign, especially when you consider the fact that around 60% of your viewers will feel inclined to reach out to your business if they come across visual content during their search.
Improve social media engagement and traffic
Finally, given the fact that infographics have the ability to convey complex messages in a fun and efficient way, they are much more engaging to younger audiences, which makes them that much more shareable on social media. By sharing your infographics on social media, you will capture the attention of your followers, inspire them to click on the link leading to your website, and even prompt them to share your infographics on their own social media feeds.
Visual content is becoming increasingly important in modern digital marketing, which is why every growth-oriented fashion startup should invest in the most effective types of visuals. With infographics in your arsenal, you will be able to skyrocket your digital marketing strategy and take your fashion brand forward.