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You might think that summer is still a long way away, but swimwear designers have been hard at work revolutionizing swim fashion since summer last year! Are you wondering about the most popular swimwear trends of the season? Check out what everyone is loving in swimwear fashion to prep yourself for the best summer ever!
What’s in? What’s out? Find out here.
Inclusive Swimwear
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Inclusivity and extended sizing have been a big shift in the fashion world for the last decade or so. Unfortunately, there are still some barriers that inclusive sizing hasn’t been able to break down — until now! Extended sizing for chic styles and unique silhouettes designed for bigger frames are finally more mainstream. You’ll also see a lot of adjustable elements that offer more customization in the same style so you can enhance swimsuit shapes specifically for your body.
In terms of inclusivity, there are many more unisex and gender-neutral swimsuit offerings hitting the digital shelves that may appeal to non-binary individuals or those who prefer a more androgynous aesthetic. Swimwear is now encouraging more self-acceptance and celebration of diversity. Whether you prefer modest swimsuits or barely-there designs, swim is here to champion people who just want to express themselves more freely.
Swimwear Beyond the Water
As swimwear takes center stage, offering more silhouettes and prioritizing functional textiles, fashion designers are starting to think about swimwear beyond the water. Mixing and matching swimwear with everyday pieces has become more than a trend, but rather, the new norm. You should get used to seeing bikini tops under a blazer with a wide-leg pant or a monokini under a sheer dress for a night out on the town.
The message that many designers are trying to impress upon you is that swimwear is every bit as important as workwear and evening gowns. As designs continue to evolve and become more versatile, they’ll more easily blend with your everyday wardrobe. From structured shapes and bold colors to supportive silhouettes and inclusive designs, swimsuits are blurring the line between beachwear and day-to-day fashion essentials.
Freya swimwear, in particular, has taken this trend to heart — working on everything from fashion-forward lingerie and nursing bras to activewear and swimsuits that all are interchangeable.
Sustainability First
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Environmental activism in fashion continues to transform what designers create in 2025. In light of the waste that fast fashion generates, swimwear designers are exploring recycled materials from plastic bottles, as well as biodegradable textiles. Some collections are also prioritizing natural dyes to reduce their environmental impact.
But swimwear materials aren’t the only way companies are going green. Many are working to minimize CO2 production during manufacturing, cut down on the materials they use for packaging, and develop more efficient shipping partnerships to reduce their impact even more.
The Tech Aesthetic
Wearable tech has been around for a long time. While you might still be thinking about tracking watches, headphones, and VR headsets, the reality is that technology has been a big part of the fashion world as well. And finally, you’ll see how technology is playing a crucial role in the swimwear revolution.
Some of the advanced tech you can expect include smart fabrics for advanced UVA and UVB protection, chlorine-resistant materials to extend the life of your swimwear, and reflective elements to help ensure your safety in open waters. This fusion of fashion and technology offers benefits to professional swimmers, casual beach lovers, and everyone in between!
More Versatility
Because inclusivity has become so important in the fashion world, swimwear is constantly seeking to address this need. Extended sizing and thoughtful design are a few ways to provide inclusive styles, but modularity is another way to transform swimwear according to individual desires. Some swimsuits offer detachable pieces, like removable straps and skirts, while others are looking for versatility through extra hooks in specific areas that can allow you to reduce and extend tops and bottoms at will.
Retro Silhouettes
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Retro styles are always coming back, as fashion is cyclical — constantly drawing new inspiration from historical styles. While the 90s has been a big influence on fashion in the 2020s, some swimwear is pulling inspo from the 70s and 80s with high-waistlines, vintage ruffle and bow details, and psychedelic prints and colors.
Comfort First
The last trend you can expect to see in 2025 is the prioritization of comfort. You’re looking at wire-free designs, more supportive fabrics, and built-in bras to ensure the optimal level of support while preserving the freedom of movement you need for swimming. Some smaller details that contribute to a more comfortable swimsuit design include flat seams and soft elastic edges. These details feel much more pleasant against your skin and significantly reduce chafing.
How Will You Swim?
While there aren’t any styles that are explicitly out for the season, teeny tiny bikinis, ultra-thin, unlined textiles, and minimalist colors are definitely lower on the totem pole than they used to be. As swimwear becomes synonymous with inclusivity, bold style, and innovation, you’ll have plenty of new options to explore in the 2025 Spring/Summer season.
Make the most of these emerging trends when you shop for your body type, aesthetic preferences, and comfort!
