Spending the Holidays or New Year’s Eve in NYC? Get That “Model” Look with Eyelash Extensions at “The Lash Loft”

If you are planning a trip to New York City this holiday season and you want that stunning ‘model’ look then you must book at NYC’s top-rated salon for lash extensions, The Lash Loft. You will be the star of any party when you walk in the room with that ‘glam’ look and that wonderful bonus of waking up and still look glamorous.

The Lash Loft is a gorgeous upscale salon, with highly trained and skilled technicians. This is vital when getting lash extensions, as you want the lashes to be applied properly and not damage your own lashes.  You also want that pampered, salon experience which you will get at The Lash Loft.

The benefits of lash extensions include:

  • Eyelash extensions will add volume to your natural lashes.
  • They will also add length without using mascara
  • If applied at a salon like The Lash Loft, they not damage your natural lashes.
  • Eyelash extensions are water resistant, so you can carefully wash off your makeup They will feel like your natural born eyelashes.

How to care for your new eyelash extensions from The Lash Loft

  • You must keep your new eyelash extensions clean
  • Your lash technician at The Lash Loft will recommend the best cleaner
  • It is advisable to omit any oil-based products
  • Try not to steam clean your face, or frequent steam rooms at the gym, as the additional moisture can loosen the lashes
  • Maintain Lash Refills Regularly.

The success story behind this eyelash salon is inspirational. The Lash Loft was founded in 2013 by former make-up artist Shellyann Bainlardi and her husband Peter who was looking to leave an executive position in trading at an investment bank.

Shellyann like many of us in the beauty industry got lash extensions prior to opening The Lash Loft.  She loved the results, but she was very dissatisfied with the experience and she saw room for improvement on several levels: the quality of the product itself, the guest experience, and the studio environment. The first salon opened in Manhattan’s Flatiron neighborhood with rave reviews.

“I loved getting my lashes done, but the lash salons in NYC felt unsafe and unregulated. I recognized an opportunity to change that for the better by ensuring that all of our technicians were licensed estheticians which was not the case at the competing lash salons at the time. I wanted to raise the bar” – ShellyAnn

She felt that a higher cost and higher-end service like lash extensions deserved a more spa-like atmosphere. Her idea was to create more value for her clients versus the competition, excellent service from the best technicians, but also on providing them with a wonderful overall experience including wine and snacks in a beautiful setting – yet staying competitive on pricing. She was confident that would keep clients coming back and she was right! The Lash Loft is one of NYC’s most successful salons.  They are so successful that they are opening a 2nd salon in NYC and are working with a top franchise group to begin franchising across the country.

The Lash Loft stays current on all the lash technology as it continues to evolve and improve. The mixing of lash thicknesses, techniques, and lash shapes is an exciting trend for the future.

The Lash Loft Menu of Services:

Lash Extensions

Choose from Classic, Hybrid or Volume

Natural and Glamour looks

Lash Lifts, Perms and Tints

Brow Shaping

Brow Lift

Brow Tint

The Lash Loft I
34 E 20th St., Suite 2
New York, NY 10003

Opening Soon: The Lash Loft II
40 E 58th St., 2nd Floor
New York, NY 10022

You can book your NYC appointment:


 Tel: (212) 353-2517

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