How the Coronavirus Outbreak Has Changed the Fashion Industry

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The fashion industry is an important part of the economic system. It keeps many businesses alive and tons of customers satisfied. Because of Coronavirus, many clothing companies have experienced financial hardships – stores have closed, employees have been put on undetermined leave, and clients have stayed at home ordering more food and fewer clothes. We have indeed seen an increase in the percentage of people who now opt for online shopping, but that could potentially be detrimental to smaller or offline businesses. According to statistical reports at Amazon, the top main categories in which people are spending money during COVID-19 are, as follows: groceries, appliances, household, toys and games, and lawn and garden tools. As you can tell, clothing is not even in the top five anymore.

Since there have been so many changes to the system and so many different opinions on the fashion industry and its future, here is an article that explores (1) how the fashion industry looked like before the virus, (2) how the industry looks now, and (3) how the future might look like.

How the Fashion Industry Used to Work

The fashion industry has been relying on technology for some time now. Designers today choose to produce, market, and manufacture online, using tools that advantage them and speed up the process. The main fashion trends that have been seen are:

  • The Internet of Things or IoT – this has been used for creating smart clothing or cool designs that stand out. The IoT could also be used by any essay writer for customer engagement and for enhancing decision-making processes in the industry.
  • eCommerce – this has also been quite usual to use for social media expansion. In the end, clothes would not sell without customers, would they? That means, there has to be a way to reach out to the clients. eCommerce provides that exact method through social media content.
  • Blockchain – this method has also been used by the fashion industry to direct and secure data that is coming into the system. This is also a cool way to check if your product is original.

IoT, eCommerce, and Blockchain have shown quite effective at keeping the fashion industry alive lately. However, COVID-19 has had a tremendous impact on the industry, so even though many things remained the same or even improved, there are other things that have changed. Explore this article further for more.

The Pandemic Had a Serious Impact

Because the fashion industry must be highly efficient in order to produce accordingly, there are many ways in which it operates – for starters, it operates online, as shown above, but it can also operate offline at the same time (and it usually does) for increased productivity and better outcomes. Since there is a merge between these two concepts – online and offline – there has to be a way to make the industry work from both angles. If, however, one of the tools is impossible to use for some time (as, in this case, the offline market and everything that comes with it), then the industry might shrink.

Here are some of the conditions needed to be put in place in an offline setting to have the industry work well:

  • A sustainable environment in which ideas can easily flow and connect  
  • A team that can discuss and brainstorm these ideas presented
  • Long hours of work – mostly teamwork
  • Various compartments that deal with various issues related to fashion, including essay paper situations
  • Style departments that connect fashion today with fashion tomorrow, and so on and so forth.
  • Fashion market research
  • Trend acquiring

Since the pandemic came, these operations have been stopped or put aside for a while. Employees have not been as efficient and determined as before to be able to completely succeed online. Teamwork has also been harder to accomplish through a screen. And since the demand for clothing decreased, many employees had to be let off.

What happened during COVID (in a nutshell): the demand for clothing decreased, small business got in trouble, supply chains became more reticent, shops got shut, the supply chain slowly broke.  

How the Fashion Industry Rehabilitates

There are many brands and companies that slowly make their way back in business. Others have remained in business and working because of their original approach. For instance,

  • MATE brand in LA responded to the crisis with an increased ability to create fashionable masks. Their superior essay writers are promoting the idea that the masks that MATE is selling will be used to create even more masks and protection for people involved directly with COVID, such as nurses, doctors, and others.
  • Christy Dawn company in LA promises sustainable mask production and has therefore sold many items throughout the crisis – and still does.
  • Small businesses are focusing on fundraising and reaching out to as many interested customers as they can. Some of them are even providing workshops and other activities to engage clients.

These are just some of the examples in which the fashion industry is trying to recover at the moment. Check out the next point to understand how the industry will look like after the pandemic.

So – How Will the Future Look Like?

Many people are seeing sizable changes in the future. Here are the three main scenarios that are most likely to occur after the pandemic:

  • Best scenario: everything will bounce back to normal and things will take its past shape.
  • Not the best/worst scenario: things will approach their usual activity, but the process will take place slowly.
  • Worst scenario: there is no way in which the industry will survive as it runs today. Things will take another direction and shape and the whole industry will be remodeled.

For me, the worst scenario is the best one, considering the fact that fashion is an industry that must change with the circumstances and within the environment in which it operates. When people adopt certain mindsets, or if something of great importance happens globally, fashion should be able to adapt to the new trends because fashion is trends. Some of the “future endeavors” that I see people adopting are:

  • They will probably not go out shopping so quickly because of financial difficulties so small businesses will continue to suffer.
  • Some of the shops (about 25%) won’t even exist anymore, according to various UK essay writers. Once closed, they won’t reopen.
  • Many people will continue to shop online due to comfort-related reasons, so fewer people will visit the shops. Some other small business that made it might close after the pandemic.
  • People’s attitudes will change, and they’ll therefore need more stylish clothing and a different approach to branding. The game will be tough for the non-originals and copycats, as those companies might not survive at all.
  • This crisis will create new sustainable trends and improve the environment that has been offered to us. People will start taking fewer things for granted and more things seriously, especially when it comes to fashion.


In the end, things will change for the good. There are many disruptions that have indeed occurred during the pandemic, but there are new ways to solve them. We can now think outside the box, think differently than before, and thus, come up with original ideas to either entice the public, or solve problems that must be solved.

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