Fashion Brand: Effective Online Promotion Strategies

Whether you’re selling gym wear or evening gowns, nothing can propel your fashion brand like a carefully-designed promotional campaign. Just like in most other sectors, it’s all about building trust and getting seen. However, if you really want to empower your brand, you need to employ strategies that have already proven to be fruitful in the fashion industry. With that said, let’s take a look at some of the most effective online promotion strategies for your fashion brand.

Have a cool website

Sounds like a no-brainer, right? Still, about 40 percent of small businesses don’t have a website and 28 percent of them say they won’t create one in the future. Companies in some sectors might get away with not having a site but your fashion business won’t. The fashion industry relies heavily on visuals and your website is the only place where you can upload every image or video you want in the way you want. When it comes to bringing your website to life, your safest bet is turning to professionals who’ll do it for you. That way, you get to focus on your core operations and have a website people will enjoy using.

Utilize social media

Social media has evolved into a powerful marketing tool and using it is a must for every company in the fashion industry. Facebook, Instagram and Twitter are the best places online to build your brand and attract new customers. Use social media to connect with your followers and build a base of people who’ll patiently wait for your next post. Only that way can you expect people to really connect with your brand. Coming up with social media content can be tough, especially now when so many businesses are trying to encourage users to engage in their content. Just try to be unique and remember to be polite when talking with your followers in both DMs and comment sections.

Give your brand personality

The competition in the fashion industry is tough. This is especially the case now when people can order clothes and accessories from all over the world. Therefore, it’s a good idea to keep looking for ways to make your brand stand out. A foolproof way to do this is to give your brand a personality that consumers will fall in love with. There are countless ways to do this and it’s all about finding the ones that work best for your brand. Being witty on social media gets the job done for numerous worldwide brands. Since you’re in the fashion industry, it’s also worth trying to design beautiful and unique packaging for your products.

Invest in SEO

There’s no doubt SEO has become one of the most important features in the marketing world. If you want your brand to get noticed, ranking well on SERPs is a must. So many searches in the fashion niche take place every day, so not getting your website out there really is a waste. Luckily, you can turn to experts with years of experience in white-label SEO practices and start improving your ranking right away. Just remember that having a well-designed website and a good host is a prerequisite for investing in SEO as there are numerous things search engines take into account when ranking websites.

Start a blog

Let’s face it, it looks like there’s never enough content on the web, especially in sectors such as fashion. There are just so many topics that can be covered and there’s no reason why shouldn’t use this to your advantage. Nowadays, starting a blog that can take your brand to new heights is a real piece of cake. Even if you still don’t have a website, you can easily start a blog using WordPress. Probably the most difficult part of running a fashion blog is content creation. Not all of us are natural-born writers and some may find running a blog extremely difficult. Fortunately, there are great online writing courses you can take.

Send email

Sending emails to customers has always been a great way to promote your brand. Some may believe that email is a bit outdated but studies have shown that this means of communication is still alive and kicking. In fact, an average professional checks their email as often as 15 times a day. Email marketing is even more effective in the fashion industry as it’s a perfect tool for sending catalogs to your customers. As long as you design your print catalogs in digital form as well, you’ll have plenty of content to send. The only thing left to do is to build your mailing list and start approaching customers.

Work with influencers

63 percent of marketers say they’ll increase their influencer marketing budget in 2020. This doesn’t come as a surprise as influencers are the next big thing in the marketing world. They’ve already managed to build huge follower bases and businesses can benefit a lot from their reviews and recommendations. You’ll be happy to hear that influencer marketing goes hand in hand with fashion as there are many popular fashion influencers out there. Just try to find those who attract the same audience your products or services do and you’ll have absolutely nothing to worry about.

Encourage online reviews

Consumers now trust a completely new type of word of mouth. Rather than listening to friend and family recommendations, they now do their own research by reading online reviews written by other customers and industry experts. If your brand gets enough online reviews, consumers will trust your brand more and be more likely to remember it. Bear in mind that this is extremely important if you sell clothes and accessories online and your customers don’t have a chance to hold the items in their hands before making a purchase. Try offering freebies and discounts to customers who review your business on the web.

Your turn

Doing any of the things covered in this post is guaranteed to help your fashion brand be recognized by people who’re most likely to buy from you. Stay on top of the most recent online marketing trends and there will be nothing stopping your business from succeeding.

1 Comment

  • Reply February 12, 2020

    Petra Harvanova

    Very well said. I’d say website is the alpha / omega of any company, regardless the industry. It’s the first contact of a customer with a brand and companies without it miss the opportunity to present themselves if they rely on purely social media accounts. Instead of using social media for the online presentations, the right way is to build a website and use the social media as a modern way to stay in touch with the customers and stakeholders. Great article!

Leave a Reply

Men's Fashion T-shirts