Fashion and Beauty Trends that Ruled London Fashion Week


Photo by Clem Onojeghuo on Unsplash

As if the creative ingenuity of fashion designers couldn’t possibly surprise us once again, and so soon, the catwalk treats we’ve witnessed in London for the upcoming SS 2018 season have turned out to be precisely that: a feast for true fashionistas.

From translucent, gauzy dresses, to Galadriel-inspired cascades of blonde hairstyles, this promises to be a truly fairytale-like season of dreamy pieces and authentic expression.

Slice it up


Asymmetry has found a new way to bring a change to your wardrobe! Sizzling hot, raw, random, or perfectly calculated, but slits and slices in your new garments are all the rage this upcoming season based on what we’ve seen on the runways. Take it from names such as Richard Malone, whose items roared with clean cuts, from head to toe, from footwear to shoulders.

In all shades of blue and soft lime, his models showcased a range of beautifully cut blouses in the most peculiar ways, and dresses of such imagination that no spectacular accessories were needed to bring out their unique shapes and curves.

Soft pastels


Pretty in pink is just one among so many gorgeous creamy hues that ruled the catwalk in London in the past days. However, the absence of loud shades did not prevent the designers to express their creativity to the fullest, on the contrary – it proved to be a worthy challenge met with lovely, effortless ideas for the upcoming warm season.

Spring and summer will be your canvas for a palette of velvety, subdued tones and a wide range of versatile textures, shapes and patterns to play with. Items such as sheer dresses, business-inspired suits and two-piece combinations with curious frills all perfectly dreamy and made with both comfort and style in mind.

Clear and pure


Continuing on the increasingly popular trend of minimal or no makeup at all, London was proud to present pure complexions and natural looks. Flawless skin was the most alluring attribute of the fashion models strutting in their stunning ensembles, and no amount of makeup could outshine their natural glow.

Achieved by nature-inspired skincare methods, such as effective dermal microneedling, and a selection of finest moisturizing serums that will pamper your skin, going makeup-free was another way to put the emphasis on the garments. Models know that a long-term strategy is the most rewarding one, and their continuous efforts to maintain a healthy lifestyle was apparent when they stole the runway spotlight with no makeup whatsoever.



In tone with the predominantly girly theme, London’s finest gym-approved outfits have had a true makeover with a woman’s touch! Starting with silky smooth colors such as baby blue, pink and white, but still, with an occasional turn to navy blues and fiery reds, the tracksuit combos and oversized sweatshirt-skirt duos were flaunted in abundance.

Famous names, including Christopher Kane and Emporio Armani, blended the sporty comfort of gym-wear and the dreamy essence of versatile shapes and shades, to bring us the best of both worlds in the form of their latest creations. Who could possibly resist the delicate sea-colored dress by Pringle of Scotland worn in combination with a pair of white flats?

Turn to ruffles



All-around, or just slightly decorative around the edges, the playfully rebellious nature of ruffles has dominated London’s runways in almost every collection available, from Erdem’s and Simone Rocha’s porcelain dresses, to Marques’ Almeida’s urban two-piece combos. They are tasteful, and delicious, like whipped-cream frosting on a lush wedding cake, and they can give character to any clothing item.

Brilliantly simple, yet impossibly difficult to tame, it should be noted that it takes skills to master wearing this luscious trend. It will be seen in the streets, in laid-back outfits, in evening-wear for your finest occasion and it will certainly infuse the spring and summer fashion of 2018 in every possible shape and form!

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