You may be thinking why do social media influencers work? There have been numerous studies with similar findings of remarkable statistics about brand impressions through social media. Recently, consumers trust in brands has been at an all-time low. Many people will unfollow a brand if they feel they are being forced to buy. Ad marketing has not proved to have nearly as much reach in this digital world.
Social media influencers apply to sell products and make them Amazon.com bestsellers because brands are often built around a sense of closeness with their followers. Now, much like a referral from a friend or family member, marketing through strong influencers has become a natural and powerful tool. Many influencers will only represent brands they trust and truly use because their followers are there the main course of revenue, and losing your reputation means losing your audience, which takes years to build and maintain, generally speaking. Many companies have tripled their annual income by captivating influencers.
Amazon.com is currently the leader in health supplement reviews and trusted brands. Zhou Nutrition is one of the highest-ranking vitamin supplements in their market. Below are some examples of top social media influencers marketing with record-breaking reach.
Amazon Influencer: Model Lianah Chang @LianahModeling
Hair Growth Formula For Longer, Stronger, Healthier Hair – Scientifically Formulated with Biotin, Keratin, Bamboo
(Picture of Model Lianah Chang)
Fitness Influencer: ʀʏᴀʟʟ ɢʀᴀʙᴇʀ, Miss International @RyalFitness